IAM Students Connect with Fashion Industry
Sustainable Fashion 2020, 21st February 2015
INDIA TOWARDS SUSTAINABLE FASHION 2020
India 2020 holds many crucial challenges for the global fashion industry with changing geography of production, falling prices and intrinsic values, climate and demographic changes, new technologies, and paradigm shift in the global economy. Future fashion trends over the next 20-years would bring unprecedented scenarios with innovative businesses, understanding of new consumers, and changing role of fashion industry with focus on sustainable manufacturing on apparel/fashion/lifestyle products. For example, sustainable development of “fiber to fashion” chain must reduce damage and stress to the environment and improve the livelihoods and welfare of communities. The global apparel, accessories and lifestyle goods market generated total revenues of USD 4.5 trillion in 2014; therefore, the opportunity remains with the industry to articulate work toward a positive impact on global society and the environment while focusing on individual happiness and wealth creation. The definition of the fashion industry today goes beyond simple clothing to express identity, the apparel & fashion provide a sense of wellbeing, advance creativity and connect global communities; the flip side of large scale global fashion revolution has been characterized at its worst by factories exploiting workers (including child labor), generating throwaway fashions, wasting and polluting resources and encouraging unsustainable consumption. “Sustainable Fashion 2020” planned by IAM is an effort to create awareness amongst industry and the end users to wake up to this serious challenges that has already threatened our world with individual and family health, environment and even results in cruelty to humans and animals. The event is designed to help all of us safeguard our future, protect our environment and improve the lives of end-consumers, workers and suppliers around the world.
By 2020, another billion people will be added on this planet with twice as many elderly people who are prone to more diseases just as children. Climate change will have major impacts on agriculture and patterns of global land use. Many communities will change radically, affecting the needs of the contemporary consumers and the availability of skilled workforce. Demand for energy, water and essential commodities will grow, and control of all types of resources will be a focal attention of politics as it has been for oil in the last 100 years. Other factors will shape our world in less predictable ways. China, India and other emerging economies will change global patterns of trade and power, and exercise a growing cultural influence. Technology will continue to transform our lives and businesses and create new opportunities – think of the impact the internet has had in the last two decades. People’s rapidly changing attitudes and their levels of disposable income, will affect consumer demands. The rise and rise of NGOs and reducing influence of government on people’ lives and attitude of stakeholders to critical issues like sustainability will have far reaching impact.
The future of fashion is likely to be dramatically different from today. It is intended to be plausible, coherent, challenging descriptions of possible future worlds. Sustainable fashion will move as a core element to inspire companies rooted in innovating the future to help plan a ‘better’ future. The fashion industry can play a vital role in delivering sustainable development. Not only does it create jobs and contribute to the economy, it also has a huge influence over society and the economy through its marketing, regular customer transactions and complex, globalized supply chains. Sustainable Fashion highlights the fact that the fashion industry is locked into a cycle of unsustainability – using more and more of the earth’s resources and in some cases exploiting cheap labor supplies in return for ever-decreasing profit margins. Fierce competition and lack of supply chain transparency have both contributed to driving down both costs and social and environmental standards. On the plus side, the industry has already demonstrated an impressive capacity to adapt and create space for change. Following the first wave of ‘ethical consumerism’ in the late 1980s, for instance, retailers adopted ethical codes of conduct to end relationships with suppliers who exploit workers, and set out to improve labour standards. And the good news is that the industry is not inherently unsustainable. People will always need clothes and want to express themselves their identity through what they wear. If industry can harness collective energy, adaptability and capacity for innovation, it can play an important role in creating a sustainable, fair and low-carbon footprint world. As consumers have become increasingly aware of how their food is produced, demand has grown for healthy food, fair-trade and organic products. Higher standards are driving up performance and supermarkets have begun to compete to be the most sustainable. There would be similar trends in the fashion world as well where consumer opinion is arguably more important. For example, demands for organic products have significantly grown over years in well-aware and consumers societies.
‘Green growth’ need to move away from Manufacturing or Sequence economy to Green economy and new millennium’s focus instead of “end of life” management in case of fashion products has to become “beginning of life” thought process to reduce impact on ecology and environment while maintaining quality of life and sustainability. However, most of the focus is still on eco-design rather than sustainable design, and is on product-related environmental compliance rather than innovation or new business models, or connecting the bridge between contemporary fashion with traditional crafts and social sustainability.
Title: India towards Sustainable Fashion “Vision 2020”
a) Reinventing traditional craft through contemporary fashion
b) Fast fashion impact on Society and Culture
c) Environment and Ecology; Impact of manufacturing on climate change
d) Role of Innovation and Technology for sustainable development
e) Legislation, New policies and regulatory framework
f) Responsible consumption (recycle and reuse)
g) Brands, Sustainable measurement and ‘Higgs’ Index
The conference aims at building sustainability as a short-term & long-term vision of the Indian fashion industry towards raw material to be used in future, new skills & competencies, neo-consumption & selling pattern in “Digital Age”, wash & care of fashion products with water shortages and high energy prices, reuse and remanufacturing by conserving the environment. Special focus on “Digital Panel discussions” from experts across the globe through Skype/Google hangout on various topics/areas of sustainability.
SOSTENERE- Presentation by design/fashion students in Auditorium, as the term SOS means immediate healing, and what could be more healing and inspiration than nature, which has ability to morph in time, creates universal balance, and integrates all elements through unity in diversity. The fashion parade aims at bringing the best of the imagination of fashion, design and creative students to showcase their interpretation of “Sustainable Fashion”, be it elements from nature, recycle, reuse, or any creative interpretation that encourages revival of Indian crafts or a fashion product that doesn’t consume energy or leave negligible carbon foot print. The out of box ideas would be awarded at the end of event with best student designer and runners up award, an eminent jury comprising of experts would be deciding the awards during the event.
ARS- Crafts Workshop at Amphitheatre and Foyer, rare and exotic crafts of India would be extinct soon, few family members are trying to survive these invaluable crafts evolved through ages, unfortunately horde of industrialization and modernization have subdued the most essential and celebrated crafts of India. The LIVE workshops by eminent experts would encourage participants to have hands on work on these rare crafts and the product developed by the designers and artisans would be displayed later. The endeavor is to nourish and cherish these timeless techniques, support and sustain artisans of India to survive in globally competitive and fierce market place.
DÉCOUVERTE- Exhibition on Sustainability at Lynx 1 & 2, aims at bringing the best of student/professionals creative work through interpretation on sustainable fashion, be it crafts, luxury, retail, fashion business, lifestyle, manufacturing, supply chain, logistics or any other areas where innovative products and processes can play a vital role in bringing the best of creative side as key solutions for the fashion industry for sustainable future.
FOTOGRAFIE- Photography Exhibition at Auditorium lounge will showcase lens magic by amateur and established photographers, these collection of photographs would reflect a new approach of looking at sustainable fashion as something more valuable and humane and NOT JUST GARMENTS AND ACCESSORIES. With variety of interpretations by various photographers would enlighten the visitors/audience to think, re-think and connect with self.
IJI SURU-Art Installation of various artists which inspire viewer and curators a reason for finding new meanings in same old objects through composition and combination of material and techniques. Such installation has become monumental attractions today as part of urban architecture and design, spatial planning to bring out more character from monotonous spaces and cityscapes.
FASH-TAGS – Like # one can hook on to these photo op areas for expressing their opinions and ideas in form of text or illustrations at various zones dedicated at Apparel House, every visitors or participants can participate by leaving a message/quotes/sketch linked to sustainability, they can click a selfie and post on FB, the posts with maximum likes would be awarded after the event.
SUSTAINABLE FASHION AWARDS- To recognize the legends, designers and eminent professional in the fashion industry who has done tremendous work in the area of sustainable fashion across decades, the sustainable fashion awards for 2015 would recognize such veterans who have outstanding contribution to crafts of India or to the fashion industry at large, an eminent jury comprising of experts would be deciding the names who would be awarded during the event.
ABOUT THE EVENT
Indian Fashion Industry has a unique and golden opportunity to use “sustainability” as a core theme for promoting Indian Fashion with the Prime Minister’s call for “Zero Defect and Zero Effect”, it is important for Apparel and Textiles Sector to discuss the opportunities and challenges related to Quality and Sustainable development in fashion sector. “India towards Sustainable Fashion 2020” is an attempt to invite experts from government, academia, consultants, entrepreneurs, technology providers, designers and innovation and sustainability experts to be a part of this “New Think-tank”. The event will create a unique opportunity for learning, networking and thinking and will set an Agenda for “Indian forward” to take a leap in global markets through sustainable crafts, culture and social development in context to Fashion and Lifestyle, Textiles and Apparel/ Home Furnishings Industry.
Dr.Darlie Koshy honored with OGTCs'Path Breaker Award 2014
Social Media the new mantra for success
Social Media in India is making a mark with its strong views in every segment of life. The youth is now monitoring and experimenting with many thought processes through status updates and posts.
In some cases it is very serious discussions on what need to be done and improve the living conditions of the common man. The new generation in India is not very shy on politics and they felt the need to be involved in politics for a better democracy. And in this Parliamentary Elections we saw the impact of this. Thanks to the Social Media involvements and interactions.
The ProUp Center of Institute of Apparel Management conducted a short-term course in ‘Social Media Networking and Digital Media Marketing’ anchored by Shajan C Kumar, Associate Professor. The first batch completed their course and now are working on Social Media Projects.
“The Social Media Networking and Digital Media Marketing short-term course conducted by IAM was very useful for me as I wanted to set up my companies Social Media activities. Now I know the pros an cons of this media and will be handling it with care! Thanks to the faculty on updating us to the new trends.” said Sakshi Yadav, a student attended the course.
Innovative Denim Collection for “Autumn Winter” 15/16 at InDigo3
IAM launched MBA in Fashion Business
FashioNxt World Competition 2014
FashioNxt World Competition 2014, a contest organised by IAM in collaboration with SMR had final jury conducted at IAM campus. Fashion students from all parts of the country participated with original innovative fashion ideas. In this contest students competed for the Fashion Next awards happening for the first time in India.
Among the finalists were Shubhi Garg of FDDI, Rohtak came up with a theme of ‘Landscape and the Soul’. Shruti Rawat of Pearl Academy, New Delhi worked on ‘Curved Lines’. Gowrav Goel of Pearl Academy, New Delhi was inspired by Hyna Men, a story of black lines. Shinny Jain of Pearl Academy, New Delhi did the ‘Campaign wear’. Abhisaar Saxena of IAM Fashion and Lifestyle Design final year did a garment inspired from War Armour. Tarun Grover of The Technological Institute of Textile and Science, Bhivani worked on ‘Red Spreads’. Prashant Muthuswamy of IAM Fashion and Lifestyle Design final year worked on ‘Pleasure Pleats’. Sharvani Khot of IAM presented ‘The Joy’ with a celebrity touch to it. Shilpy Singh of INIFD, New Delhi was focusing on ‘Next Nature’. It was all for the ‘elite class’ she added.
The contest was anchored by Ms. Guncha K Sharma, Assistant Professor and Neha Sikka, Programme Officer, International Pathways, Institute of Apparel Management, Gurgaon.
Dekha Jayega the street play
IAM students of Fashion Communication and Fashion and Lifestyle sections worked on a street play they named Dekha Jayega and presented it in the Fashion Cafe. The play focused on environmental pollution issues. Students wanted to voice out their concern.
The street play was conceived, planned and produced by the students as part of their class assignment.
“At IAM we are encouraged to work on out of the box experimentations on assignments. And we planned this street play to make an awareness on the youth of our country. We really need to protect our environment.” said Ms. Devshri Dayal who coordinated the play.
It took the students two weeks of time to prepare the street play. They worked on the script and songs. Enacted it several times for a better performance. “And when the day came, we were still worried about the quality of our production. But then, we need to keep the deadlines intact! Hope you all liked our performance.” Ms. Tanisha a professional dancer from Delhi, NCR said.
IAM students at InStore Asia
IAM students of Fashion Communication and Fashion Design Management streams along with their faculty visited Mumbai to attend the InStore Asia-VM-RD Retail Design Awards 2014.
The students also visited Daily News and Analysis (DNA) newspaper office at the India Bulls Building, Lower Parel, Mumbai. They interacted with the Editor-in-Chief Mr. C.P. Surendran and Senior Editor Mr. Binu John for an hour. Mr. Surendran discussed the fashion trends and about the famous Fashion Designer John Galliano. John Galliano was sacked as Chief Designer of Christian Dior after a series of claims that he had subjected women to tirades of anti-Semitic abuse. Hours before his dismissal, the British fashion designer had been denounced by Israel-born actress Natalie Portman, who is the face of a Dior perfume. IAM students actively participated in this conversation and voiced their views. Mr. Surendran was impressed by the stand IAM students took on this issue. Ms. Sureena of Fashion Communication elaborated on the need of ethics in Fashion industry.
IAM students got an unique opportunity to interact with Mr. Nilesh Wagh, Art Director of ‘EK THA TIGER’’ the Salman Khan fame Hindi feature film. He was Art Director for the recent Hindi feature film BOSS. Students were taken for a tour around Film City at Goregaon, Mumbai. They were explained on how the film sets are designed.
The entire study tour of IAM students gave them a feel of learning by experience.